Strategic Plan
2008-2010
MISSION
The Southland Regional Association of REALTORS, Inc. is the “voice for real
estate” in the San Fernando and Santa Clarita valleys. Our mission is to
provide products and services to our members so that they may successfully
pursue the real estate profession with fairness, competency and high ethical
standards and promote the preservation of real property rights.
VISION
To be the association of choice for real estate professionals.
STRATEGIC OBJECTIVES
To maintain an organization structure that provides members with
opportunities for leadership development and encouragement to grow.
- Continually review association bylaws, rules and regulations to make sure
they are in compliance with the law and state and national association
policy.
- Provide a committee structure that encourages participation, is inclusive
of all segments of our membership and is focused on developing products and
programs relevant to our member’s needs.
- Reward members for their involvement and provide opportunities for
advancement through committee leadership, election to the board of directors
and state and national association appointments.
- Maintain the fiscal health of the association through financial planning
and oversight.
- Provide a professional staff and facilities necessary to carry out the
goals and objectives of the association.
Provide relevant tools for business success.
- Continue to improve the association’s multiple listing service and expand
its areas of coverage.
- Continue to expand and improve services to members involved in real estate
specialties such as commercial, property management, etc.
- Provide education programs that are inclusive of all members’ specialties,
levels of experience and current with market conditions.
- Make products and services available through the real estate store and
other means that are cost competitive and focused on member needs.
Encourage and maintain high ethical standards among members.
- Educate members on the Code of Ethics and the importance of adhering to
it.
- Administer the Grievance and Professional Standards system to provide a
fair, impartial vehicle for the public and members to adjudicate disputes.
- Educate the public of the benefits of dealing with a REALTOR who adheres to
the Code of Ethics.
Maintain ongoing communications with members.
- Keep members informed through printed and electronic newsletters and the
association’s website.
- Increase communications with Responsible REALTORS and Broker/Owners through
regular meetings, targeted electronic communications and requests for feedback
and input.
- Schedule volunteer and staff leadership to attend office meetings and other
in-person opportunities to communicate with members and get feedback.
- Develop a system of surveys, list serves and blogs to encourage member
participation and awareness.
- Provide networking opportunities that encourage member involvement and
interaction.
Present a positive image to the public and establish the association as the
“voice for real estate” in the community.
- Constantly promote the value of dealing with a REALTOR through the local
media.
- Promote the association’s charitable and civic activities and involvement
in other community and business organizations,
- Publicize the good works the association and its members do through the
media.
- Establish the association as the source for relevant market statistics and
data to the media, public, educational institutions and other public and civic
organizations.
- Keep the public informed of market conditions, proposed or approved
legislative or legal actions and economic developments that affect home
ownership and real property rights.
Preserve and protect real property rights and our members’ ability to do
business.
- Maintain a constant, active governmental affairs program through member
involvement and professional advocacy.
- Increase member awareness and participation in CREPAC, RPAC and IMPAC.
- Develop and maintain a member mobilization system.
- Keep members aware of issues affecting property rights, their business and
the association’s position on these issues.
- Constantly communicate with elected officials at all levels of government
to keep them abreast of association policy and positions on real estate
issues.
- Develop and maintain relationships with other industry and civic groups and
solicit their cooperation and support on issues of mutual concern.
Encourage home ownership among all constituencies.
- Strive to attain membership involvement and leadership that reflects the
diversity of the community that it serves.
- Provide education and social programs that focus on understanding
diversity.
- Increase home ownership through housing opportunity programs, first time
buyers grants and public education programs.
- Through the SRAR Charitable Foundation, continue to support charities that
focus on housing.
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