Creating a CMA

Learn to build easy-to-read Comparative Market Analyses in Matrix to impress clients and track market trends.

• Topics: Creating and modifying Matrix 360 CMAs; finding comparables using map and date range searches.

RealReports: Property Reports That Stand Out

Discover how to use this AI-powered tool to generate comprehensive property reports using data from over 70 unique sources.

• Topics: Account setup; generating reports; using the “Pulse” automated retention tool.

InfoSparks Market Statistics

Learn how to use InfoSparks across all CRMLS systems to turn local housing data into clear, easy-to-understand graphs and charts.

Protect Your Business. Stay Informed. Stay Compliant.

Navigating the complexities of real estate requires more than just market knowledge—it requires a proactive approach to risk. Join us for a comprehensive forum where industry experts break down the latest updates in forms, commercial due diligence, and broker best practices.

Join fellow Realtors, Affiliates and Industry Professionals for an evening of networking, great conversations and delicious Mexican cuisine. Build new relationships, reconnect with colleagues and strengthen your Southland Regional Association of Realtors community.

Are you new to the business of commercial real estate and don’t know what to do? Are you experienced in commercial real estate and stuck in a rut? Cindy is someone who coaches commercial real estate agents throughout the country, including some of the largest commercial brokerage companies.

Cindy will focus on how to start going in the correct direction to get back on track and excel at what you love to do. Cindy will provide important information on the next 10 steps to succeed in this business. Free coaching by a professional? Absolutely. This is your opportunity to move your business forward. Don’t miss it.

No Registration Required

Curious about Commercial Real Estate? This introductory class is the perfect place to start.

Get ready for an engaging introduction to commercial real estate!
Brian Hatkoff, CCIM with Hatkoff Investments, will break down the basics and share practical insights you can start using right away. This session is an informative introduction to new opportunities in today’s evolving market.
You won’t want to miss this informative and engaging class.

The Zoom link will be emailed to you in the confirmation email. It will also be sent in an email the day before the class. If it does not appear in your inbox, please be sure to check your junk or spam folder.

This session is for serious agents looking to sharpen their skills—whether you’re brand new to the business or highly experienced. The first rule is being coachable. The scripts we’ll be using are from the Mike Ferry Organization.

1. Expired Listing Script – Learn how to approach expired listings with confidence, clarity, and strategy.
2. Just Sold Script – Practice conversations that help generate opportunities and build relationships through recent sales activity.
3. General Objection Handling – We’ll work through real-life objections agents experience in the field, including:

We’ll also focus on:

•Intonation and delivery
•Confidence-building techniques
•Effective call-to-action strategies
•Staying present and adaptable during conversations